Your simplistic xpath you scoped is perfectly fine as long as it is ONLY finding the target element(s) you are profiling. The risk of using '//*[@name= nameMe]' is that it will simply return the first element with that name attribute. If your page will only ever have just one element with that name, then it works.
However, if it has more than one element with that name then you're in trouble as it will simply return the first matching element in the DOM. So I usually add the element type, in your case '//UIAButton[@name= nameMe]' Now it will return the first Button with that name attribute, but not a UIATableView, UIATableGroup, UIATextField, etc.